DemDaily: The Help Is Here Tour

March 24, 2021

Biden Billboard in Times Square (DNC)

Just days after President Joseph Biden signed the American Rescue Plan Act of 2021 into law, the new administration kicked off its "Help Is Here Tour" to promote and engage the American people in the benefits of the historic plan.

The ambitious messaging campaign comes as Biden juggles ongoing national and international crises in his first 100 days.

In the cross-country tour, President Biden and Vice President Harris, as well as their spouses and administration officials, are traveling to battleground states to herald the benefits of his $1.9 trillion plan to defeat the coronavirus and boost the economy.

DNC Billboard in Florida

A recent White House memo outlining the tour said outreach efforts are focused on "10 key aspects of the bill," including helping veterans, halving child poverty, bolstering rural health care and supporting small businesses.

In the interim, the Democratic National Committee (DNC) has launched an all-out media blitz, flooding local media markets and online platforms with a 60-second TV and digital ad called "Help is Here" to promote the measure. Billboards have also gone up in Florida, Georgia, Wisconsin, South Dakota, Iowa, South Carolina and other states, calling out Republicans in Congress who voted against the stimulus checks and vaccination funds for Americans.

As of today, Biden achieved his promise of delivering up to $1,400 in stimulus checks via the American Rescue Plan to 100 million Americans, as well as his goal of 100 million Americans vaccinated.

The Help Is Here Tour
The nationwide tour kicked off the week of Monday, March 15th, with Vice President Kamala Harris and Second Gentleman Douglass Emhoff in Las Vegas, where they visited the Three Square Food Bank before attending a listening session with members of the Las Vegas community affected by food insecurity. Harris was joined by Nevada Attorney General Aaron Ford in an afternoon meeting about training programs at the Culinary Union's academy.

First Lady Jill Biden speaks outside Samuel Smith Elementary School in Burlington (Anna Moneymaker/NYT)

First Lady Jill Biden went to New Jersey, where she joined Governor Phil Murphy (D) at a school in Burlington to promote the administration's school reopening plans.

Also present were Congressman Andy Kim (D-NJ) and New Jersey Senators Bob Menendez and Cory Booker, who praised the rescue plan's earned income tax credit and child tax credit.

On Tuesday, Biden visited a flooring company in Chester, Pennsylvania to discuss the federal government's redesigned Paycheck Protection Program, while Harris held a listening session for small businesses at a Denver, Colorado restaurant.

On Wednesday, Dr. Jill Biden visited a Concord, New Hampshire school, while Emhoff visited an Albuquerque, New Mexico health center to promote the COVID-19 vaccine rollout among some Native American tribal communities.

Harris, the country's first Asian American VP: "A harm against any one of us is a harm against all of us." (Doug Mills/NYT)

On Thursday, the reality of other crises facing our country and our communities was brought home with the tragic spa shooting rampage in Georgia that left eight people dead, including six Asian women.

On Friday, President Biden and Vice President Harris, who had already planned to visit the Atlanta-based Centers for Disease Control and Prevention to discuss the pandemic battle, immediately shifted to "consolers-in-chief" to address the tragedy.

They met with Asian American community leaders and local lawmakers to denounce the mass shooting, calling on citizens to unite against hate and speak out against racist violence targeting Asian Americans.

The national tour features stops in at least eight states with Senate races next year, including Alabama, Colorado, Florida, Iowa, Ohio, Nevada, Pennsylvania and Wisconsin.

This week
March 22nd: On Monday, Vice President Harris traveled to Jacksonville, Florida, where she visited the County Community Vaccination Center, before heading to the Feeding Northeast Florida food pantry.

Axne, Emhoff and Vilsack at food bank in Iowa (Zach Boyden-Holmes/Des Moines Register)

At the same time, Second Gentleman Doug Emhoff toured the Food Bank of Iowa in Des Moines, alongside Agriculture Secretary Tom Vilsack and Congresswoman Cindy Axne (D-IA).

March 23rd: On Tuesday morning, President Biden was confronted by yet a second mass shooting in the United States in less than a week, where 10 people were murdered by a gunman in Boulder, Colorado.

That afternoon, on the 11th anniversary of the Affordable Care Act being signed into law, President Biden traveled to Columbus, Ohio to highlight how the American Rescue Plan will lower healthcare costs for many American families.

Accompanied by Ohio Governor Mike DeWine (R), Biden also traveled to the Ohio State University's Department of Radiology and Oncology, which officials said received a $100 million grant from the Affordable Care Act.

Biden at the James Cancer Hospital and Solove Research Institute in Columbus, Ohio March 23, 2021 (Leah Millis)

In Carson City, Nevada, Health and Human Services Secretary Xavier Becerra echoed Biden's message, while Emhoff met with rural hospital representatives in Omaha, Nebraska on the plan's provisions for hard-to-reach areas.

March 24th: Today, on the newly-proclaimed National Equal Pay Day, Biden hosted members of the champion US Women's national soccer team at the White House as part of his push to secure better pay for American women, who earn 82 cents on average for every dollar earned by men.

The President also announced that he was tapping Vice President Harris to lead his administration's effort to stem migration from Central America, as the United States deals with a surge of unaccompanied minors crossing its southern border.


March 25th: On Thursday, the President will be attending a virtual summit of European Council leaders, including 27 EU heads of state and government, where the pandemic and vaccination policy will be at the top of the agenda. The meeting is also being billed as an opportunity for Biden to "rebuild" the transatlantic alliance, which was severely damaged under the Trump administration.

March 26th: On Friday, actress Jennifer Garner will join First Lady Jill Biden in Jasper, Alabama to promote the American Rescue Plan's aim of addressing child poverty. The two will visit the Jasper Area Family Service Center, as well as the YWCA of Central Alabama in Birmingham, to publicize how the stimulus package will tackle childhood poverty.

According to a March 6-8 Morning Consult/Politico poll of registered voters, The American Rescue Plan is supported by 75% of Americans, including 55% of Trump voters and 59% of Republicans
Resources on The Rescue Plan
On Tik Tok: DemList's Donald Wolford's video explanation of the Rescue Plan


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Kimberly Scott

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Sources: USAToday, Reuters, Washington Post, The Guardian, CNBC, New York Times, The White House, DNC

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