DemDaily: Biden: No One Left Behind

May 5, 2023

Biden for President released its second television ad on Wednesday, focused on the President's accomplishments in "investing in all of America" through his economic agenda.

The one minute ad, titled "Backbone," would have been more aptly named "No One Left Behind," the theme that ran throughout Biden's words while a narrator touted his passage of "historic laws that rebuild our roads and bridges, invest in our factories, and bring back American manufacturing" -- creating over 12 million jobs.

“My economic plan... is about investing in places and people that have been forgotten. They’ve been invisible. But we haven’t forgotten. We’re building an economy from the bottom up and the middle out where no one’s going to be left behind." - President Joe Biden

The ad is the second of a two-week, seven-figure buy that is running on national cable channels and digital platforms to reach voters in key states and markets.

It follows Biden's April 25 campaign launch ad which frames the election as a fight for freedom. "The work of my first term," says Biden, "has been to fight for our protect our rights. To make sure everyone in this country is treated equally," before turning to "MAGA extremists" who are attempting to cut social security, limit a woman's right to abortion, curtail voting rights, ban books and attack LGBTQ rights, while cutting taxes for the very wealthy."

The ads will air in battleground states that were critical to his 2020 victory, including Arizona (Phoenix, Tucson); Georgia (Atlanta); Michigan (Detroit, Grand Rapids-Kalamazoo, Lansing, Flint-Saginaw); Nevada (Las Vegas, Reno); Pennsylvania (Philadelphia, Pittsburgh, Wilkes-Barre-Scranton); and Wisconsin (Milwaukee, Green Bay, and Madison),

Florida (Orlando, Tampa) and North Carolina (Charlotte, Raleigh) were also added to the buy, an indication that Biden is not ready to give up on either Republican-leaning state.

A Biden campaign spokesperson, Kevin Munoz, told the Miami Herald, “The addition of North Carolina and Florida to the media buy demonstrates the Biden campaign sees many paths to 270 electoral votes.”

The second ad was paid for by the Democratic National Committee (DNC), as part of a coordinated party expenditure.

DemDaily: Biden Back In The Fight 4/25/23
DemDaily: GOP Field Files First Fundraising Numbers 4/18/23
DemDaily: It's Chicago! Home of the 2024 Democratic Convention 4/11/23
DemDaily: Indictment Divides Expanding GOP Field 4/3/23
DemDaily: CPAC Kowtows to Trump 3/6/23
DemDaily: Red State, Blue State 2/27/23
DemDaily: The Contenders. The GOP Field Takes Shape 2/21/23

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Kimberly Scott

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Sources: Biden Campaign, DNC, The Hill, Miami Herald

Watch: DemList's Kimberly Scott on presidential politics on last Monday's Deadline DC with Brad Bannon


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